Field Notes · Vol. I

The field notes

We track the signals, test the tools, and write down what actually moves the needle in AEO and GEO.

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7 articles
Why the AI Cited Your Competitor (And What They Did to Earn It)
AI Search General · May 8, 2026

Why the AI Cited Your Competitor (And What They Did to Earn It)

How Answer Engine Optimization (AEO) replaces backlinks with consensus, and the earned media strategy you need to rank in AI search.

By Bernd · 11 min read
Rankscale vs Peec AI (2026): Granular Control vs Clean Simplicity
Deep Tool Comparison · April 29, 2026

Rankscale vs Peec AI (2026): Granular Control vs Clean Simplicity

Two AI visibility tools. Same category. Very different philosophies. Here's how to choose.

By Bernd · 10 min read
Profound vs AirOps (2026): Intelligence vs Execution
Deep Tool Comparison · April 27, 2026

Profound vs AirOps (2026): Intelligence vs Execution

Two different tools. Two different problems. Includes a head-to-head on query fan-out tracking . Here's how to know which one you actually need.

By Bernd · 12 min read
Implicit Schema: The Fastest AEO Win Nobody's Taking
AI Search General · April 24, 2026

Implicit Schema: The Fastest AEO Win Nobody's Taking

Structure is schema. Here is the checklist to help AI cite your page.

By Bernd · 9 min read
What Is Query Fan-Out in AI Search?
AI Search General · April 9, 2026

What Is Query Fan-Out in AI Search?

One prompt in. Nine searches out. One answer back. Here's what it means for your content.

By Bernd · 8 min read
Peec AI vs Profound (2026): A Comparison
Deep Tool Comparison · April 8, 2026

Peec AI vs Profound (2026): A Comparison

Compare Peec AI vs Profound for AI search visibility: pricing, features, crawler analytics, setup speed, and which platform fits your team in 2026.

By Bernd · 12 min read
You already know AI Search Optimization. You just don't call it that yet.
AI Search General · March 12, 2026

You already know AI Search Optimization. You just don't call it that yet.

The first part of our email course and the most important signals in the industry this week.

By Bernd · 6 min read