Field Notes · Vol. I
The field notes
We track the signals, test the tools, and write down what actually moves the needle in AEO and GEO.
Filter By Category
Why the AI Cited Your Competitor (And What They Did to Earn It)
How Answer Engine Optimization (AEO) replaces backlinks with consensus, and the earned media strategy you need to rank in AI search.
Rankscale vs Peec AI (2026): Granular Control vs Clean Simplicity
Two AI visibility tools. Same category. Very different philosophies. Here's how to choose.
Profound vs AirOps (2026): Intelligence vs Execution
Two different tools. Two different problems. Includes a head-to-head on query fan-out tracking . Here's how to know which one you actually need.
Implicit Schema: The Fastest AEO Win Nobody's Taking
Structure is schema. Here is the checklist to help AI cite your page.
What Is Query Fan-Out in AI Search?
One prompt in. Nine searches out. One answer back. Here's what it means for your content.
Peec AI vs Profound (2026): A Comparison
Compare Peec AI vs Profound for AI search visibility: pricing, features, crawler analytics, setup speed, and which platform fits your team in 2026.
You already know AI Search Optimization. You just don't call it that yet.
The first part of our email course and the most important signals in the industry this week.