Pl. I01 · engineer · Technical
Mike King
Founder & CEO, iPullRank · New York, NY, USA
The engineerThe engineer who turned AI Mode's internals into a working SEO playbook.
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Curator's note
Mike thinks about search the way an engineer thinks about a system — instrument it, observe it, don't guess. If you want AI search treated as something testable rather than mystical, start here.
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Recommended firstHow AI Mode Works and How SEO Can Prepare for the Future of Search
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The clearest technical breakdown of query fan-out, embeddings, and RAG as they apply to real SEO work.
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Updated May 2026