Pl. XIII13 · empiricist · Measurement

Garrett Sussman

Director of Marketing, iPullRank · New York, NY, USA

The empiricist

Runs the controlled experiments that show how AI personalisation actually changes results.

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Curator's note

Garrett runs iPullRank's hands-on AI experiments — including a months-long study showing how Google's AI Mode infers user context from connected Gmail and Photos data to steer recommendations. If you want structured experiments rather than anecdotes, this is the feed.

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Recommended first

Personalised Intelligence / AI Mode study (Near Media, EP 255)

nearmedia.co

The clearest summary of the AI Mode personalisation study — how Google's connected data changes recommendations in ways most SEOs haven't accounted for.

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You want structured experiments on AI Mode behaviour, not anecdotes.

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The empiricist Measurement Podcast Long-form

Updated May 2026