The empiricistempiricist · Measurement
Garrett Sussman
Director of Marketing, iPullRank · New York, NY, USA
The empiricistRuns the controlled experiments that show how AI personalisation actually changes results.
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Curator's note
Garrett runs iPullRank's hands-on AI experiments, including a months-long study showing how Google's AI Mode infers user context from connected Gmail and Photos data to steer recommendations. If you want structured experiments rather than anecdotes, this is the feed.
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Recommended firstPersonalised Intelligence / AI Mode study (Near Media, EP 255)
nearmedia.co
The clearest summary of the AI Mode personalisation study, showing how Google's connected data changes recommendations in ways most SEOs have not accounted for.
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Updated May 2026