People to follow: Podcast

Jason Barnard

The founder

Founder & CEO, Kalicube · Loches, France

Known for: Made entity SEO and knowledge graphs part of the AEO conversation early.

Aleyda Solís

The educator

Founder, Orainti · Madrid, Spain

Known for: Built the free curriculum the rest of the industry learns AI search from.

Known for: Sits on the largest cross-engine AI-citation dataset and publishes openly from it.

Garrett Sussman

The empiricist

Director of Marketing, iPullRank · New York, NY, USA

Known for: Runs the controlled experiments that show how AI personalisation actually changes results.

Eli Schwartz

The skeptic

Independent SEO Consultant; Author, Product-Led SEO, Independent · San Francisco Bay Area, CA, USA

Known for: The principled contrarian arguing GEO is mostly rebranded SEO fundamentals.

Ross Simmonds

The builder

Founder & CEO, Foundation Marketing / Distribution.ai · Halifax, Nova Scotia, Canada

Known for: Made content distribution the strategy AI search actually rewards.

Known for: Reads Google's Quality Rater Guidelines so you don't have to, now decoding the agentic web.

Ethan Smith

The empiricist

Founder & CEO, Graphite · New York, NY, USA

Known for: The 18-year SEO veteran who proved ChatGPT traffic converts 6x better than Google and mapped the AEO playbook.