The founderfounder · Measurement
James Cadwallader
Co-founder & CEO, Profound · New York, NY, USA
The founderSits on the largest cross-engine AI-citation dataset and publishes openly from it.
Follow James
Curator's note
Profound raised $96M at a $1B valuation in early 2026, making it the most-funded bet in the GEO space. James has a financial incentive to show that AI search matters, so read him with that lens. The platform data is still real, and his citation studies are among the most-cited in the industry.
Start here
Recommended firstFrom SEO to Agent-Led Growth (Sequoia podcast)
tryprofound.com
The clearest articulation of how AI search changes marketing strategy at the platform level, from the person with the most data.
Is this for you?
Follow if
You want platform-level data on what makes brands appear in AI answers.
Skip if
You can't separate vendor POV from independent research.
Related voices
Updated May 2026