Pl. IX09 · founder · Measurement
James Cadwallader
Co-founder & CEO, Profound · New York, NY, USA
The founderSits on the largest cross-engine AI-citation dataset and publishes openly from it.
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Curator's note
Profound raised $96M at a $1B valuation in early 2026 — the most-funded bet in the GEO space. James has a financial incentive to show that AI search matters, which means reading him with that lens; but the platform data is real and the citation studies he publishes are the most-cited in the industry.
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Recommended firstFrom SEO to Agent-Led Growth (Sequoia podcast)
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The clearest articulation of how AI search changes marketing strategy at the platform level — from the person with the most data.
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Updated May 2026