Voices of the field

People to follow: The founder

Company builders turning search behavior and audience research into operating systems.

Hand-picked practitioners · Updated June 2026

3 of 21 voices
founder · Entity & schema
Jason Barnard, Founder & CEO of Kalicube

Jason Barnard

The founder

Founder & CEO, Kalicube · Loches, France

Known for: Made entity SEO and knowledge graphs part of the AEO conversation early.

founder · Measurement

James Cadwallader

The founder

Co-founder & CEO, Profound · New York, NY, USA

Known for: Sits on the largest cross-engine AI-citation dataset and publishes openly from it.

founder · Measurement
Andrew Yan, Co-founder & CEO of AthenaHQ

Andrew Yan

The founder

Co-founder & CEO, AthenaHQ · San Francisco, CA, USA

Known for: Ex-Google Search insider quantifying which pages AI engines actually cite.

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