Voices of the field

People to follow: The founder

Company builders turning search behavior and audience research into operating systems.

Hand-picked practitioners · Updated May 2026

3 of 20 voices
04 · founder · Entity & schema
Jason Barnard, Founder & CEO of Kalicube

Jason Barnard

The founder

Founder & CEO, Kalicube · Loches, France

Known for: Wrote the entity-and-knowledge-graph playbook that AEO is still running on.

09 · founder · Measurement

James Cadwallader

The founder

Co-founder & CEO, Profound · New York, NY, USA

Known for: Sits on the largest cross-engine AI-citation dataset and publishes openly from it.

10 · founder · Measurement
Andrew Yan, Co-founder & CEO of AthenaHQ

Andrew Yan

The founder

Co-founder & CEO, AthenaHQ · San Francisco, CA, USA

Known for: Ex-Google Search insider quantifying which pages AI engines actually cite.

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