Pl. IV04 · founder · Entity & schema

Jason Barnard

Founder & CEO, Kalicube · Loches, France

The founder

Wrote the entity-and-knowledge-graph playbook that AEO is still running on.

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Curator's note

Jason coined 'Answer Engine Optimization' in 2018 and has been right about entity-first brand control ever since. The Kalicube Process is the template most AI-brand-visibility agencies now copy without crediting.

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Recommended first

Kalicube Tuesdays podcast

kalicube.com

The most consistent public record of entity SEO applied to real brands — over 200 episodes.

Is this for you?

Follow if

You care about personal or executive brand visibility inside LLMs and knowledge graphs.

Skip if

You want pure SERP tactics rather than long-game entity strategy.

The founder Entity & schema Podcast Long-form

Updated May 2026