Pl. VIII08 · builder · Entity & schema

Andrea Volpini

Co-founder & CEO, WordLift · Rome, Italy

The builder

Made schema and knowledge graphs the substrate of GEO before it had a name.

Follow Andrea

Curator's note

Andrea has been arguing since 2017 that structured data and knowledge graphs are how AI understands brands. He was right years before the field caught up. WordLift is the entity-automation layer many serious GEO programs run on.

Start here

Recommended first

Agentic SEO and Knowledge Graphs for AI Search

wordlift.io

WordLift's blog series on where entity SEO and agentic AI systems are converging — required reading for anyone building for AI search at the infrastructure level.

Is this for you?

Follow if

You're serious about entity SEO, JSON-LD, and machine-readable content strategy.

Skip if

The semantic web and knowledge graphs feel like over-engineering to you.

The builder Entity & schema Long-form

Updated May 2026