04 · founder · Entity & schema
Known for: Wrote the entity-and-knowledge-graph playbook that AEO is still running on.
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People to follow: Entity & schema
Who to actually follow in AEO, GEO, and AI search. Curated, not crowdsourced.
Hand-picked practitioners · Updated May 2026
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08 · builder · Entity & schema
Known for: Made schema and knowledge graphs the substrate of GEO before it had a name.
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