08 · builder · Entity & schema
Known for: Made schema and knowledge graphs the substrate of GEO before it had a name.
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People to follow: The builder
People making practical tools, workflows, and publishing systems for AI search.
Hand-picked practitioners · Updated May 2026
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15 · builder · Content
Ross Simmonds
The builderFounder & CEO, Foundation Marketing / Distribution.ai · Halifax, Nova Scotia, Canada
Known for: Made content distribution the strategy AI search actually rewards.
18 · builder · Content
Known for: Publicly experiments on his own brand to show what actually gets cited in AI answers.
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