builder · Entity & schema
Known for: Made schema and knowledge graphs the substrate of GEO before it had a name.
Voices of the field
People to follow: The builder
People making practical tools, workflows, and publishing systems for AI search.
Hand-picked practitioners · Updated June 2026
3 of 21 voices
Filter By Angle
Filter By Focus
builder · Content
Ross Simmonds
The builderFounder & CEO, Foundation Marketing / Distribution.ai · Halifax, Nova Scotia, Canada
Known for: Made content distribution the strategy AI search actually rewards.
builder · Content
Known for: Publicly experiments on his own brand to show what actually gets cited in AI answers.
Keep the field notes close
New people, tools, and signals as they are reviewed.
Newsletter
The AI Search Directory Newsletter
AI search moves fast. We track it.
No spam. Unsubscribe anytime.