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Crystal Carter
Head of AI Search & SEO Communications, Wix · Exeter, UK
The educatorMakes reasoning models and bot-log analysis genuinely understandable for marketing teams.
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Curator's note
Crystal translates emerging AI-search architecture into practical brand-entity guidance, including DeepSeek, reasoning models, and OpenAI bot logs. Her SEO Week 2025 DeepSeek breakdown is the clearest public explainer of reasoning-model search for a non-ML audience.
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Recommended firstDiving into DeepSeek: Generative Search Optimization
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The clearest public explainer of reasoning-model search and what it means for GEO, delivered at SEO Week 2025.
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Updated May 2026