01 · engineer · Technical
Known for: The engineer who turned AI Mode's internals into a working SEO playbook.
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People to follow: Video
Who to actually follow in AEO, GEO, and AI search. Curated, not crowdsourced.
Hand-picked practitioners · Updated May 2026
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06 · educator · Content
Known for: Built the free curriculum the rest of the industry learns AI search from.
12 · educator · Content
Known for: Makes reasoning models and bot-log analysis genuinely understandable for marketing teams.
18 · builder · Content
Known for: Publicly experiments on his own brand to show what actually gets cited in AI answers.
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