Ethan Smith
Founder & CEO, Graphite · New York, NY, USA
The empiricistThe 18-year SEO veteran who proved ChatGPT traffic converts 6x better than Google and mapped the AEO playbook.
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Curator's note
Ethan runs Graphite, one of the top SEO growth agencies. His Lenny's Podcast appearance broke open the AEO conversation for operators, and his 7-step playbook for ranking in ChatGPT is the most-cited practitioner framework in the space. He has been doing SEO since before Google was a verb.
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Recommended firstThe Ultimate Guide to AEO: How to Get ChatGPT to Recommend Your Product
lennysnewsletter.com
The clearest practitioner playbook for getting your brand cited in ChatGPT, from an 18-year SEO veteran.
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You are looking for academic research rather than battle-tested agency frameworks grounded in real campaigns.