Kevin Indig
Independent Growth Advisor; Author, Growth Memo, Independent (ex-Shopify, G2, Atlassian) · San Francisco Bay Area, CA, USA
The empiricistThe independent researcher whose datasets the rest of the industry quotes back.
Follow Kevin
Curator's note
Kevin runs the largest body of original AI-search research outside the platforms themselves. The UX study, the 1.2M-result analysis, the Consensus Gap study — this is what primary research looks like in a field full of recycled hot takes.
Start here
Recommended firstThe Consensus Gap
growth-memo.com
The 3.7M-citation study showing AI visibility is wildly different across ChatGPT vs Perplexity vs AI Overviews — the clearest proof that 'AI search' is not one thing.
Is this for you?
Follow if
You want primary research with methodology, not opinion dressed up as data.
Skip if
You can't stomach paywalled premium analysis.