The empiricistempiricist · Measurement
Lily Ray
VP, SEO Strategy & Research, Amsive · New York, NY, USA
The empiricistForensic citation analysis plus a willingness to publicly grade Google's homework.
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Curator's note
Lily is the most-cited running observer of what AI Overviews actually do in the wild. She publishes the screenshots, the data, and the uncomfortable conclusions, often before anyone else has noticed the change.
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Recommended firstAI Overviews citation studies
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Her ongoing large-sample citation analysis is the most-referenced empirical work on what AI Overviews actually surface.
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Updated May 2026