Voices of the field

People to follow: Threads

Who to actually follow in AEO, GEO, and AI search. Curated, not crowdsourced.

Hand-picked practitioners · Updated May 2026

2 of 20 voices
02 · empiricist · Measurement
Lily Ray, VP SEO Strategy & Research at Amsive

Lily Ray

The empiricist

VP, SEO Strategy & Research, Amsive · New York, NY, USA

Known for: Forensic citation analysis plus a willingness to publicly grade Google's homework.

10 · founder · Measurement
Andrew Yan, Co-founder & CEO of AthenaHQ

Andrew Yan

The founder

Co-founder & CEO, AthenaHQ · San Francisco, CA, USA

Known for: Ex-Google Search insider quantifying which pages AI engines actually cite.

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