Voices of the field

People to follow: Threads

Who to actually follow in AEO, GEO, and AI search. Curated, not crowdsourced.

Hand-picked practitioners · Updated June 2026

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empiricist · Measurement

Lily Ray

The empiricist

VP, SEO Strategy & Research, Amsive · New York, NY, USA

Known for: Forensic citation analysis plus a willingness to publicly grade Google's homework.

founder · Measurement

The founder

Co-founder & CEO, AthenaHQ · San Francisco, CA, USA

Known for: Ex-Google Search insider quantifying which pages AI engines actually cite.

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