Voices of the field

People to follow: The engineer

Operators who show their working through systems, tests, and implementation detail.

Hand-picked practitioners · Updated June 2026

3 of 20 voices
engineer · Technical
Mike King, Founder & CEO of iPullRank

Mike King

The engineer

Founder & CEO, iPullRank · New York, NY, USA

Known for: The engineer who turned AI Mode's internals into practical SEO work.

engineer · Technical
Dan Petrovic, Managing Director of DEJAN AI

Dan Petrovic

The engineer

Managing Director, DEJAN AI · Brisbane, Australia

Known for: Trains his own models to reverse-engineer how AI search picks its sources.

engineer · Technical

Pranjal Aggarwal

The engineer

PhD Researcher, IIT Delhi / Princeton University · New Delhi, India / Princeton, NJ, USA

Known for: Wrote the academic paper that gave GEO its name and its first benchmarks.

Keep the field notes close

New people, tools, and signals as they are reviewed.

No spam. Unsubscribe anytime.