Voices of the field

People to follow: The engineer

Operators who show their working through systems, tests, and implementation detail.

Hand-picked practitioners · Updated May 2026

3 of 20 voices
01 · engineer · Technical
Mike King, Founder & CEO of iPullRank

Mike King

The engineer

Founder & CEO, iPullRank · New York, NY, USA

Known for: The engineer who turned AI Mode's internals into a working SEO playbook.

07 · engineer · Technical
Dan Petrovic, Managing Director of DEJAN AI

Dan Petrovic

The engineer

Managing Director, DEJAN AI · Brisbane, Australia

Known for: Trains his own models to reverse-engineer how AI search picks its sources.

20 · engineer · Technical

Pranjal Aggarwal

The engineer

PhD Researcher, IIT Delhi / Princeton University · New Delhi, India / Princeton, NJ, USA

Known for: Wrote the academic paper that gave GEO its name and its first benchmarks.

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