Pl. XX20 · engineer · Technical
Pranjal Aggarwal
PhD Researcher, IIT Delhi / Princeton University · New Delhi, India / Princeton, NJ, USA
The engineerWrote the academic paper that gave GEO its name and its first benchmarks.
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Curator's note
Pranjal is not a social-media practitioner — he's the lead author of the peer-reviewed paper that named the GEO field. Every practitioner framework traces back to this work. Follow the research, not the feed.
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Recommended firstGEO: Generative Engine Optimization
arxiv.org
The paper that named the field, introduced GEO-bench, and ran the first controlled experiments on what actually lifts AI visibility — required reading before any GEO strategy conversation.
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Updated May 2026