Voices of the field

People to follow: Technical

Who to actually follow in AEO, GEO, and AI search. Curated, not crowdsourced.

Hand-picked practitioners · Updated May 2026

4 of 20 voices

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01 · engineer · Technical

Mike King

The engineer

Founder & CEO, iPullRank · New York, NY, USA

Known for: The engineer who turned AI Mode's internals into a working SEO playbook.

07 · engineer · Technical

The engineer

Managing Director, DEJAN AI · Brisbane, Australia

Known for: Trains his own models to reverse-engineer how AI search picks its sources.

11 · educator · Technical

The educator

Founder, Britney Muller LLC / Orange Labs, Independent (ex-Hugging Face, ex-Moz) · Minneapolis-St. Paul, MN, USA

Known for: The ex-Hugging Face SEO who teaches marketers actual AI literacy, not prompt tricks.

20 · engineer · Technical

The engineer

PhD Researcher, IIT Delhi / Princeton University · New Delhi, India / Princeton, NJ, USA

Known for: Wrote the academic paper that gave GEO its name and its first benchmarks.

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