The engineerengineer · Technical
Dan Petrovic
Managing Director, DEJAN AI · Brisbane, Australia
The engineerTrains his own models to reverse-engineer how AI search picks its sources.
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Curator's note
Dan is the most aggressive practitioner-researcher in mechanistic interpretability of LLM search. He fine-tunes his own Gemma models to understand query fan-out and ships free tools anyone can use. Nobody else in the SEO world goes this deep.
Start here
Recommended firstBeyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks
ipullrank.com
His SEO Week 2025 talk is the clearest public explainer of LLM association networks applied to brand SEO.
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You want ML-grade analysis of how LLMs select citations, not just what to do about it.
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Python notebooks and model interpretability aren't your thing.
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Updated May 2026