The skepticskeptic · Measurement
Tom Critchlow
EVP Audience Growth, Raptive; Founder, The SEO MBA, Raptive / The SEO MBA · Brooklyn, NY, USA
The skepticPublisher-side data on the death of the link economy and the rise of the recommendation web.
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Curator's note
Tom sits inside Raptive, with 226M monthly unique users across 6,300+ sites. That gives him first-party publisher data most people in this industry are guessing at. His 'recommendation web' thesis is one of the most useful ways to understand what replaces links.
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Recommended firstWhy AI Search Matters, The SEO MBA
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The clearest framing of what AI search means for publishers and brands beyond the usual tactics.
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Updated May 2026